It takes skill to get marketing right as realtors/agents. When done correctly, it may be incredibly profitable and bring in repeat customers. However, if done incorrectly, it may result in a continuous stream of expired listings and a waste of time and money. Therefore, it’s critical to know the dos and don’t of marketing for realtors/agents, in order to develop a plan as a real estate marketer that enables you to maximise the most sales in the quickest amount of time.
The ‘appropriate’ marketing approach varies from real estate agent to real estate agent and from market segment to market segment. However, there are some things that everyone has in common.
Here are some important dos and don’t of marketing for realtors/agents which you must pay attention to in order to achieve or maintain the top of your profession.
- 1 #1. Do: Add Value
- 2 #2. Do: Use Multimedia
- 3 #3. Do: Be Internet-Savvy
- 4 #4. Do: Be Responsive
- 5 #5. Do: Encourage Referrals
- 6 #6. Don’t: Neglect Past Clients
- 7 #7. Don’t: Wing It
- 8 #8. Don’t: Ignore Traditional Marketing
- 9 #9. Don’t: Forget To Be Human
- 10 #10. Don’t: Forget to sell the Community
- 11 Bonus. Don’t: Overgeneralise
#1. Do: Add Value
Home-seekers are no exception to the fact that people are considerably more likely to purchase from somebody they trust and can relate to. Although it is true that your goal is to sell real estate quickly, your clients will never have faith in you (let alone buy from you).
On the other hand, customers will be more inclined to use your services if they perceive that you are working with them and for their best interests. Engage in active communication with your prospects; pay attention to what they are saying, identify their unique needs, and respond to them accordingly.
You can provide them with extra bonuses, such as a free moving truck, if they decide to buy your property.
#2. Do: Use Multimedia
Humans are visual creatures, especially when it comes to buying real estate. Generally speaking, the more high-quality multimedia you include with your listings, the better of an impression it gives your customer. Therefore, a solid marketing plan demands that your listings include high-quality videos and photos.
In order to showcase the attributes of the property, agents should take high-resolution photos that comprise both broad-based and detailed images.
Make sure that images don’t contain any unnecessary details that can distract the viewer, including pictures of sidewalks or other structures.
#3. Do: Be Internet-Savvy
In today’s day and age, marketing for real estate agents simply cannot be done successfully without utilizing the force of the internet. Given that we get over over 500,000 monthly visitors on the PropertyPro website who either rent, lease, buy or sell properties through the internet, it makes sense for you to make yourself and your services known there too.
Make sure your listings are visible on social media and feature both your listings and your services as a starting point. Make sure your homes are also listed on all well-known listing websites.
#4. Do: Be Responsive
Being responsive is practically required when it comes to real estate agent marketing. While getting off to a fantastic start with prospects is positive, the process does not stop there. Sales can be earned or lost in a couple of seconds due to the intense competition.
The likelihood that you will really convert more leads into sales increases with how responsive you are to your prospects. Be thorough when contacting prospects and when following up with them as well.
#5. Do: Encourage Referrals
Building a positive reputation based on trust is a complicated process that can only be done in due time. One of the most underrated yet highly effective ways to achieve this is to show your prospects why they should trust and choose you over other real estate agents. Showing them your success stories is a great way of convincing them of the same.
Additionally, you can also build a partnering program with your clients, where they get benefits if they make a successful referral.
#6. Don’t: Neglect Past Clients
One consistent marketing strategy is word-of-mouth advertising. It’s a given that some of the people you spend time getting to know will recommend you to others in the neighbourhood who require your services.
Neglecting previous clients is another issue with some real estate professionals who don’t comprehend concepts like social media marketing. We’re not saying you have to talk to them every day, but you should still do so occasionally.
Before choosing to deal with a real estate agent, most people wanting to purchase a home want to know how they get along with previous clients. It can have an effect on future business transactions if you sell a house and disregard previous customers.
#7. Don’t: Wing It
In many areas of life, winging it can be beneficial, but real estate marketing is not one of them. When it comes to marketing for real estate agents, time and resources are always limited, so it’s crucial for you to make sure you’re making the most of yours to consistently convert as many leads as you can.
Successful real estate marketing is similar to operating well-oiled machinery; it only functions when careful consideration and planning are given to it. Without meticulous planning, it is simply impossible to maintain a thousand various parts of real estate marketing.
Simply said, if your planning is poor, you will undoubtedly plan to fail.
#8. Don’t: Ignore Traditional Marketing
Although digital marketing has taken over the real estate markets, traditional marketing is still very much alive and well. Despite the fact that a significant portion of the population uses the internet a lot, there are still people who prefer to interact with the physical world and see little value in digital platforms.
Simple actions like placing ads in publications like newspapers and magazines and distributing fliers can go a long way toward drawing more customers. They don’t take up a lot of time, money, or maintenance, and when combined with digital marketing strategies, they help real estate agents build a strong marketing plan.
#9. Don’t: Forget To Be Human
Real estate marketing strategies can start off strong with the use of amazing technologies like outsourcing and automation. However, they do not serve as a substitute for face-to-face communication.
Customers are smart, and they can identify the difference between you and a computer from a long distance away. Finding the ideal balance between automation and human answers is crucial.
Always be yourself when conversing with potential customers. Being genuine lets your personality come through, which helps prospects connect with you and form a lasting impression.
#10. Don’t: Forget to sell the Community
People are buying homes, it’s true, but they’re also investing into a neighbourhood. People’s desire to relocate there may be badly impacted if the community is not developed.
You must market both the neighbourhood and the home if you don’t want to lose buyers because of it. This can entail including details about the local attractions in your home’s description.
For example, you could include information about:
- Schools in the area
- Shopping centres and the house’s proximity to it
- Grocery stores
- Activities for people to participate in
People are going to look into these topics in any case, so by doing it yourself, you’re simplifying their search. Also, it demonstrates your good knowledge and positions you as a market leader in your local real estate.
Bonus. Don’t: Overgeneralise
It may seem tempting to try to generalise your real estate marketing strategy to fit a larger number of people, but in the end, it only dulls down the effectiveness of your efforts. The ideal thing to do is to identify a niche market and optimise your marketing strategy according to it.
For instance, if you are marketing luxury homes, you should optimise your strategy according to the best trends in the luxury real estate industry.
Create some marketing objectives, then figure out how to achieve them. Remember, these dos and don’t of marketing for realtors/agents is just a guide to build on, not a rule book of real estate marketing. Seize the good concepts and expand upon them. Making your own marketing goals and establishing the rules works in real life.
Your real estate business will succeed if you’re willing to learn how to market effectively.