The official launch of PropertyPro.ng (formerly Tolet.com.ng) was announced on the 16th of April at a press conference held at the company’s office. The conference introduced the PropertyPro brand which is the outcome of the acquisition of Jumia House by the Tolet Property Group in October 2017.
The conference opened with the Chief Business Officer, Sulaiman Balogun, giving a brief history of the company, which started out in 2013 dedicated strictly to rentals and diversified in the early part of 2017 to cater to property sales and other key real estate transactions. He noted that one of the main goals of the brand is to drive innovation in the digital real estate market and listed its market advantages as trust, credibility and industry knowledge. He also stated that the name change reflects the wide range of real estate transactions that the company now covers.
Oladapo Eludire, the Chief Operating Officer, spoke about the major changes added to the new site. He highlighted the fact that the new site was carefully designed with the user in mind, to create a better user experience than the previous site. He spoke about the listings on the new site which are displayed in the “best manner yet”, and also helps users see relevant information to help them focus on what they really need.
Seyi Ayeni, the Chief Technology Officer, also addressed key changes the company had made to the technology behind the brand including the Android app. He stated that the app’s broad range of functions and the mobile-friendly site ensure ease of access to a wider range of properties.
The members of the press raised a number of questions which mirrored the concerns of would-be users of the PropertyPro site. One of the questions asked related to how the company protects property buyers and other clients on the site. The company stated that although its business model is based on connecting real estate players, it recognizes the importance of user protection and has taken extra steps to ensure the quality of listings, agents and clients on the site through its verification process. This process includes the collection of valid credentials of individuals and companies to help verify the identities of those who post on the site and ensuring the prices of properties correspond with the location and type of property posted. Another method of quality control on the website is the agent review which is done by clients who have worked with the agents in the past. The company also clarified a common misconception relating to offline transactions and stated that it does not handle offline transactions – it, however, stated that it has provided guidelines on the site to help users make the right decisions during transactions.
Another question which was asked at the conference was why PropertyPro.ng should be preferred by users to other digital real estate brands. Fikayo Ogundipe, The Chief Executive Officer, noted that the company is a pioneer that has honed its service skills over the years through constant refining. It stated that it had built a trusted brand by ensuring that the quality of agents, property, and leads is top-notch and stressed its continuous efforts to maintain the same.
By Funmilola Adeniyi