The real estate business like any form of business could be slow sometimes due to factors including a change in the market, economic factors, security challenges or government policies. The main objective of the house owner hiring the services of an agent is to sell the property within the shortest possible time. Hence, when the house is not sold, the house owner tends to get worried thereby putting the agent under pressure to sell the property quickly. An unhappy client is definitely not good business for the agent. So the question is: how do you keep the house owner happy and reduce their anxiety when you are yet to get a potential buyer?
Consistent And Effective Communication
Real estate agents need to inform property owners often on their progress, hence, reducing their anxiety in check. Clients have various preferences on how, when, and how often they want to be updated; be sure to take note of these or ask them for clarification when not you are not sure. Keeping clients updated shows how you value them.
Nobody likes to deal with a dishonest person. Always be honest when dealing with your clients and let them know the true situation of things even if it’s not encouraging; giving them false hopes about their house does not do anybody good. Let your clients know what is actually wrong with their property so they can weigh their options and take appropriate actions when needed.
Show Your Marketing Techniques
Property owners always want to see how much agents have gone in selling their property and this goes beyond trying to calm them down; they want to see proof of your activities towards getting their properties sold. Show your clients evidence of your various marketing techniques regarding their property through statistical data like viewing activity and offers made on that property on a reliable property agency website. This shows them you are doing something towards getting their property sold.
Give Market Trends And Activity Report
Always notify property owners of current market trends and activity so they can make informed decisions on their property. If properties of comparable features are put up for sale within that area be sure to inform your clients so they can weigh their options. A way is to send a periodic newsletter to your clients.